Material Issue 2 Providing Safety and Reliability through Products and Stores

Consideration for Health

Amid increasing public interest in health and nutrition, including the problems of obesity, diabetes, metabolic syndrome and nutritional deficiencies, Seven & i Holdings is responding to a stronger health orientation among customers by working to reduce the use of food additives and provide food products with a good balance of nutrients.


Reducing the Use of Food Additives

Seven & i Holdings is taking steps to reduce the use of additives in food products as a step towards providing health conscious products. For example, 7- Eleven’s original daily foods, numbering around 2,000 items including rice balls and boxed lunches, and IY’s delicatessen items, boxed lunches, and sushi produced in-store are all free from synthetic coloring agents and preservatives.

Furthermore, SEJ is continuing its own initiatives with food manufacturers to reduce trans fatty acid, which is said to increase the risk of heart disease. Based on the Guidelines on Trans Fatty Acid Labeling issued by the Consumer Affairs Agency, SEJ discloses information on its website on levels of saturated fatty acid, trans fatty acid, and cholesterol contained in its main food products.


Reduction of Trans Fatty Acids

 (Example) Amount per 100 g of Honokana Amami Strawberry Jam Margarine

2005 2007 2012 2019
1.86g 0.18g 0.15g 0.11g

Products Paying Particular Attention to Safety, Reliability, and Health

SEJ adopted “Good Health Starts with this Hand” as a new catchphrase and expanded the roll-out at 7-Eleven stores nationwide of products that pay particular attention to safety, reliability, and health starting in March 2018. In response to rising demand for healthy foods, the “Good Health Starts with this Hand” logo is placed on products that contain dietary fiber roughly equal to that in a serving of lettuce and contain at least one-half of the daily requirement of vegetables,* and stronger appeals of these products are being made to customers. SEJ plans to expand product categories and lineups in the future.

  • The Healthy Japan 21 (Secondary) guideline for vegetable consumption is an average of 350 g per day.

“Good Health Starts with this Hand” logo


Products of the “Good Health Starts with this Hand” series

Development of Health Food Products through the Supply Chain

Seven & i Holdings manufactures its Seven Premium private-brand products using an integrated system from raw material procurement through to product development and quality control.

In development of Seven Premium products, the optimal supplier and Group product development division form a team for the product, and specialists from both sides contribute their information and expertise in a process called “team merchandizing.” The teams include suppliers who have nutrition and health experts or R&D centers of their own. We have established seven key points for development of Seven Premium products. One of them is “health conscious,” and accordingly, we are developing products that support healthy lifestyles for our customers.

Seven Premium Points of Seven Premium

1. Safe and reliable Manufactured in hygienic factories using rigorously selected materials.
2. Delicious Tastes that will appeal to everyone.
3. Regional flavors The taste of home cannot be beaten.
4. Cutting-edge technologies Jointly developed with manufacturers using the latest technologies.
5. Universally designed Labels and designs that are easy to read and understand.
6. Health conscious Calorie counts are printed on the front of the products.
7. Reasonably priced Provided at reasonable everyday prices.

List of Health Food Products

“Seven Premium Sonomama Nomeru Tansansui Plus 490 ml”
Food for specified health use containing 5 g indigestible dextrin (as dietary fiber)

Labeling of Nutritional Components and Allergy Information

Seven and i Holdings strives to provide proper labeling of nutritional components for its private brand Seven Premium. In addition to displaying nutritional components* such as energy, protein, fat, carbohydrates, and salt equivalents, for certain products we also display components such as saturated fatty acids, trans fatty acid, and cholesterol. Calorie counts are printed on the front of most products to make it easier for customers to find when selecting a product.

The Seven & i Group strives to provide customers with clear product labelling so that people with allergies are also able to select products with confidence. Both products purchased from suppliers and products prepared in-store are labeled for allergen content, and the labels list allergens mandated under the Food Sanitation Act as well as items that are recommended for labeling.

For example, information on use of specified ingredients and equivalent items in products prepared in-store at 7-Eleven (hot snacks, oden, Chinese steamed buns) and in menu items at Denny’s restaurants is provided on our website. In addition, we revised Denny’s restaurant menus in September 2018 to provide allergy information (use of seven specified ingredients and 20 equivalent items) in all menu books used in each time slot. Furthermore, in addition to posting information on our website, in July 2017 we placed tablets in all restaurants so customers can conduct searches regarding allergens (specified ingredients and equivalent items) in each menu item. These tablets are easy to use and enable customers to check detailed information when ordering.

  • *
  • Excluding certain items for discretionary labeling that have small surface area.

Nutritional labeling for "Seven Premium Seven Bread (Six slices)"

Sales of Products with Food Allergy Considerations

Ito-Yokado offers the “Healthy Fruitcake”—a cake which does not use specified ingredients—available by reservation so that customers with food allergies can eat products with confidence.

A Healthy Fruitcake

At the Denny’s restaurant chain managed by Seven & i Food Systems, there is a low-allergen menu and low-allergen cake for children that do not include any of the seven specified allergens (eggs, milk, wheat, buckwheat, peanuts, shrimp, and crab), created out of consideration for children who have food allergies. When the meals are prepared at the restaurants, employees cook and arrange the food in an area separate from the regular cooking line, and the tableware is individually washed and stored to prevent secondary contamination by allergens.

Denny’s restaurants have introduced tablets that customer can use to search information on the use of designated ingredients and equivalent items, and all menus used in each time slot contain information on the use of allergens (seven specified ingredients and 20 equivalent items).


Low allergen menu


Low-allergen cake

Regarding Handling of Genetically Modified Foodstuff

Seven & i Holdings labels genetically modified foodstuffs in accordance with relevant domestic regulations. In addition, genetically modified ingredients are not used for the main ingredients—for which labeling is obligatory—of products under the Group’s private brand Seven Premium (excluding certain products such as soy sauce and oil which use genetically modified potatoes, corn, soy beans, and other produce recognized for import by the Japanese government).

Initiatives for Material Issue 2

草 榴 aⅴ社区在线视频