Material Issue 3 Non?Wasteful Usage of Products, Ingredients and Energy

Introduction of Environmental-Friendly Packaging

Product containers and packaging play important roles including preserving products and displaying information about ingredients, but after product use, these items become waste. Seven & i Holdings is working to reduce the environmental impact of containers and packaging by introducing containers and packaging made from recycled materials and biodegradable materials.


Environmental-Friendly Seven Premium

With its private brand Seven Premium, the Group seeks to promote the values of “taste,” “quality,” and “safety and reliability,” while at the same time developing products that are environmental-friendly. So far, the Group has used environmentally considerate packaging such as recycled PET or forest thinning materials in 950 Seven Premium products. The Group is expanding its measures with the aim of using environmental-friendly containers and packaging for all Seven Premium products by 2030.

Change to Recyclable Packaging

In July 2015, we changed the paper cartons used for Seven Premium alcohol products from the previous aluminum carton material to a non-aluminum carton material. This change enables the cartons to be recycled as paper cartons. Moreover, the volume of CO2 emissions per carton from the raw material procurement and manufacturing process is around 12% lower compared with the aluminum cartons. Furthermore, this initiative has resulted in a CO2 reduction of approximately 250 tons per year, the equivalent of the CO2 absorbed by approximately 18,000 cedar trees.

The identification mark also changed from the Paper Mark to the Paper Carton Mark

Use of Plant Based Materials

In April 2016, SEJ introduced rice ink for printing the packaging of rice balls sold at its stores. Rice ink is made from rice bran oil, a non-edible part of the plant extracted from rice bran. This ink reduces the Company’s annual CO2 emissions by around 60 tons compared with conventional petroleum-based inks and is therefore aiding in  reducing environmental impact. Moreover, the packaging is also contributing to our efforts to promote local production for local consumption by using domestically produced rice bran oil, which is one of the raw materials.

In December 2016, SEJ changed to plant-based packaging film and ink for its original bakery products. Compared with the previous oil-based packaging, this has therefore reduced the Company’s annual CO2 emissions by approximately 108 tons.


Product packaging made with plant-derived materials

Use of Forest Thinning Materials

Certain Seven Premium cup soups and yoghurt drinks have containers made with Seven Forest thinning materials. Japan has a large number of unmaintained man-made forests that have been left unattended. With many such forests currently not fulfilling their potential as carbon sinks, use of forest thinning materials can contribute to the creation of healthy forests and prevention of global warming.

Forest thinning materials are also being phased in for use in the outer sleeve section of the hot cups used for SEVEN CAFé, which is sold mainly at 7- Eleven stores throughout Japan.


Products that use forest thinning materials


A SEVEN CAFé cup and the Forest Thinning Material Mark (printed on the reverse side)

Introduction of Recycled Materials

IY and York Mart are introducing recycled trays manufactured by suppliers that have received Eco Mark certification. In the fiscal year ended February 28, 2019, approximately 800 types of recycled tray were introduced. The introduction of recycled trays reduced annual CO2 emissions by approximately 2,900 tons.

Moreover, in packaging for lifestyle household goods such as Seven Premium Refillable Body Soap, the Group has adopted recycled materials such as those from PET bottles, some of which are recovered at Group stores.

Recycled tray

Packaging made from recycled PET bottle material

Introduction of Biomass Materials

In the fiscal year ended February 29, 2016, SEJ replaced the original Salad Cup Container sold in the chilled cases of its stores with containers that use environmental-friendly PET made from recycled or biomass PET rather than oil-based PET. IY will also use bioplastics that make partial use of plant-based oil materials for the containers in its cut fruit and boxed lunches.

Example of Salad Cup Container using environmental-friendly PET

Environmental-Friendly SEVEN CAFé

Many customers support SEVEN CAFé, which is promoting environmental considerations in various ways. For example, forest thinning material is used for the outer sleeves for hot beverages. Cups for iced beverages use a compound material that includes recycled PET. We are also working to cut down our use of limited resources, for example by making cups lighter and thinner.

Since the fiscal year ended February 28, 2018, we have developed an antibacterial deodorizer that uses recycled coffee grounds collected from some of our stores. The new product is being used for cleaning at 7-Eleven stores.


Environmental-Friendly SEVEN CAFé


Antibacterial deodorizer that uses recycled coffee grounds

Initiatives for Material Issue 3

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