Material Issue 5 Building an Ethical Society and Improving Resource Sustainability Together with Customers and Business Partners

Sustainable Procurement of Raw Materials

To ensure sustainable use of natural resources across future generations, Seven & i Holdings formulated the Basic Policy on Sustainable Procurement and has been promoting initiatives in collaboration with various stakeholders.


Sales of “Blue Fish Label ” MSC-certified Products

Seven & i Holdings is responding to the current trends of rising environmental awareness among customers and attention on ethical consumption through initiatives that will augment the use of food ingredients guaranteed for their sustainability in original products. Since October 2018, in the marine products under the Seven Premium private brand, products certified by MSC* are sold at the stores of the Seven & i Group. These are natural marine products obtained through fishing practices which are friendly to marine resources and the marine environment and have passed management system inspection even for processing and distribution.


Marine product with MSC certification

  • MSC:Marine Stewardship Council

    An organization that operates and manages a system for certifying sustainable and environmentally friendly fishing practices.

Sales of Products Certified by the Aquaculture Stewardship Council (ASC Certification)

In March 2011, Ito-Yokado joined a project advanced by the Tokura Office of the Miyagi Prefecture Fisheries Cooperative's Shizugawa Branch to restore and achieve a sustainable marine industry in terms of economic and other aspects in tandem with protecting the bountiful marine environment. In October 2016, Ito-Yokado commenced the sale for the first time in Japan of farmed oysters that have obtained Aquaculture Stewardship Council (ASC) certification, an international certification system for environmentally and socially responsible aquaculture businesses. The farmed oysters were grown by the cooperative.

Farmed oysters with ASC certification

Sales of Alaska Seafood Products

Seven & i Group stores actively sell and convey to customers the quality of Alaska Seafood products, which are sourced through environmentally friendly fishing practices. In Alaska, the source region of the brand's all-natural marine products, Alaska Seafood strictly manages resources and fisheries to ensure that the ecosystem that nurtures these natural marine resources is not impaired.

In the fiscal year ended February 28, 2019, Group companies held events and took other measures in August to promote sales of Alaska Seafood. For example, Sogo & Seibu conducted in-store Alaska Seafood promotions at eight stores in the fiscal year ended February 28, 2019 to inform customers about the appeal of Alaska Seafood. Alaska Seafood products were also promoted as oseibo (winter gifts).

Seven Premium Benizake no Shioyaki

Procurement of Organic Products

In response to rising consumer interest in product safety and reliability in recent years, Seven & i Holdings started selling 100% Organic Cotton Innerwear products which have cleared strict organic production standards for women under the Seven Premium Lifestyle Group-wide private brand in December 2015. These products are sold at around 182 Ito-Yokado and York Benimaru stores throughout Japan (as of February 28, 2019) and the Group's integrated portal website, omni7. The cotton used as raw materials in these products is only organic cotton that meets U.S. Organic Content Standards (OCS). Apart from these products, Seven & i Group companies also sell items such as organic cotton towels and apparel, as well as organic coffee and loose leaf tea.


Seven Premium Lifestyle 100% Organic Cotton Innerwear

Handling of Low-Agrichemical Products

Ito-Yokado and York Benimaru sell private brand products that use fewer agrichemicals than the values regulated by law. Examples include the Fresh Vegetables with Traceability and Fresh Fruits with Traceability private brand products sold at Ito-Yokado. Although these products are not completely organic, they are grown with fewer agrichemicals, and assure traceability of the growing region and growing history. Sales of these products in the fiscal year ended February 28, 2019 were approximately \22.6 billion.
The methods and frequency of use of agricultural chemicals vary by region and crop. The Fresh Vegetables with Traceability category and certain other products comprise foods grown with the goal of applying agrichemicals with half or lower of the usual frequency of each growing area (the average number of applications for each crop stipulated by local government organizations and other public bodies).
In addition, at our Seven Farms, which are engaged in agricultural operations, and under our Fresh Vegetables with Traceability and Fresh Fruits with Traceability brands, we aim to ensure safe agricultural produce, correct farm management, and so forth, and have acquired Japan Good Agricultural Practice (JGAP) certification. JGAP is an agricultural production management method recommended by the Ministry of Agriculture, Forestry and Fisheries of Japan. It provides a set of standards to be followed in daily farm management to increase food safety and ensure environmental conservation. Since JGAP includes standards relating to "food safety" and "environmentally sustainable agriculture," these products use the minimum necessary level of agricultural chemicals.

Fresh Vegetables with Traceability

Five Promises of Fresh Vegetables with Traceability and Fresh Fruits with Traceability

  1. Stores only stock domestically grown agricultural products.
  2. Producers who properly grow vegetables on suitable land are carefully selected from all over Japan.
  3. Products are delivered to customers under the name of each individual producer.
  4. Discerning techniques and personalities are introduced on the website and on sales floors.
  5. Agrichemical reduction targets are set and continuous checks are performed.

JGAP Guidelines

Food Safety

  • Management of soil, water and propagation materials
  • Fertilizer management
  • Agricultural management
  • Hygiene management during harvesting and transport
  • Agricultural produce handling

Environmentally Sustainable Agriculture

  • Water conservation
  • Soil conservation
  • Consideration for surrounding lands
  • Waste management, reduction and recycling
  • Energy efficiency
  • Environmental awareness and consideration for biodiversity

Use of FSC-Certified Paper

Seven & i Holdings is promoting use of paper with FSC? certification and PEFC certification, which leads to forest preservation. In March 2017, we started using FSC?-certified paper for paper board boxes in our Seven Premium private brand. As of February 28, 2019, FSC?-certified paper is used for 291 items including ice cream containers, and PEFC-certified paper is used 24 items.

At Seven-Eleven Japan, since the fiscal year ended February 28, 2017, we have been adopting FSC?-certified paper for the display stands for selling SEVEN CAFé bakery items.

Meanwhile, at Seven Bank, cash envelopes at ATMs and the Bonolon, Warrior of the Forest magazine are made using FSC?-certified paper.

  • FSC?N002571
  • FSC certification  is an international certification system for certifying the proper processing and distribution of wood harvested from forests which are certified to be properly managed.

Initiatives for Material Issue 5

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